Social Media Usage in Organizations


Social Media

The application of social media is continuously increasing among people spanning various ages. New forms of websites and applications with incredibly creative functions are made almost every week. As technology develops, the many forms of social media marketing become increasingly advanced. Those sites and applications has the capacity to connect people from all around the world by sharing pictures, videos, ideas, music, interests, experiences plus more. Today, we communicate more frequently through email or text message in comparison to personal interactions. Organizations are quick to understand this type of networking is largely attractive reaching an organizations goal.

Social Media

Simple Communication

To perform a small business, owners and managers send newsletters and important information through emails in addition to perform conference video calls with clients in different countries. By communicating by doing this a company can conserve money on flights and travel fees in addition to valuable time and energy. Along with running the business, social media also assists with the candidate selection process. Applications and websites for example LinkedIn and Facebook have already been known to find qualified employers, while also providing sufficient information about the individuals lifestyle and interests, which will help a company determine the candidate's value. Having a simple click, a small business can create a profitable deal or launch a thrilling new extension to the company.

Creating a picture

Along with running the business enterprise smoothly and effectively, social media also plays a crucial role in creating the image and recognition of the organization. Large and small corporations are creating Facebook, Twitter, Instagram and much more accounts of social media which have assisted in their image. Companies including McDonald's, American Airlines, plus more happen to be proven to engage in Twitter and other forms to communicate with customers. Through this form of networking, organizations have already been capable of sell their product and defend their value. The account of the company must remain active and entertaining to maintain the follower's interest. To achieve this, the business should post regularly however, not over-share. You will need to keep a good balance of informative, attractive and useful information while not overwhelming the viewers with a lot of useless information that may result in a negative opinion from the organization.


An effective way of gaining and remaining followers is by providing promotions or special deals with the company's applications. Victoria Secret, the world's largest retailer of women's lingerie, has provided out small gifts as well as discounts to customers who add some Victoria Secret application on their own phone and post pictures or tweets with special "hashtags." It appears every commercial, billboard, event, and also show features a "hashtag" affiliation. The business results in a phrase the audience is inspired to make use of within their posts on websites and applications that enables the organization to monitor and apply its social likeness. This plays a huge role in connecting users and providing free advertisement, which assists an organization in reaching its goals. The "hashtag" ought to be relevant, basic and new. By generating a buzz and conducting a light, fun resource about your business through social media, customers can gain trust and interest in your product.

Some Negatives

Social media marketing is a large way to obtain favorable publicity, but tend to also result in the equal sharing of negative information. It is known not so great travels faster than great news, which is no different in this type of communication. A company will benefit in addition to face harsh criticism in multitude. This is when the business must respond quickly and respectfully to keep up its appearance. To get the best from a social networking source, the organization must keep certain guidelines in mind. As mentioned earlier, social media can be a good resource to make use of when viewing current and prospective employees. However, when organizations use social networking for this function, it is extremely hard to draw a line between what's private and what's not, therefore it may easily result in problems for both employees and employers.

Social media marketing usage is sold with many pros and cons. All pros and cons need to be compared and weighed in terms of one another for an organization to determining in the event the usage needs to be applied or not within the organizations' methods and practices. By developing a solid foundation for utilizing social media accounts, a business can largely take advantage of its many uses.